Winds of change: communication and wind power technology development in Denmark and Germany from 1973 to ca. 1985.

Engineers play an important role in communicating technology and its socioeconomic implications. In this paper, based on research into the recent history of wind power technology in Denmark and in Germany, we will investigate the communication efforts of engineers and its role in the success and failure of new wind power technology. We argue that effective communication by engineers and technicians was a crucial component for the rapid success of Danish wind power technology, while a lack of communication contributed to early failures in Germany. As part of their efforts in developing and promoting wind power technology, Danish engineers not only built informal and professional networks of communication in which knowledge and objects could be shared, but also acted as public spokespersons for wind power interests. The case of wind power technology shows that engineering communication comprised different forms, modes, and tasks of communication involving different types of actors and serving different needs and scopes. Engineering communication is not a simple tool at hand, but requires favorable social conditions and adequate institutions. [ABSTRACT FROM AUTHOR]