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BERNHARD WOLFF.
- Source :
-
Chemical & Engineering News . 4/9/2012, Vol. 90 Issue 15, p28-28. 1p. - Publication Year :
- 2012
-
Abstract
- The article discusses about BASF wine cellar chief sommelier Bernhard Wolff and his role in expanding the company. Wolff manages the wine cellar, which holds 1 million bottles of wine, where he and BASF colleague Katja Schweder have conducted about 450 wine-tasting events annually for BASF workers, clients, and local groups. The BASF wine cellar provides 0.01 percent of the 100 billion dollars worth of overall sales and is operated by 20 workers.
- Subjects :
- *EXECUTIVES
*WINE cellars
*BUSINESS expansion
Subjects
Details
- Language :
- English
- ISSN :
- 00092347
- Volume :
- 90
- Issue :
- 15
- Database :
- Academic Search Index
- Journal :
- Chemical & Engineering News
- Publication Type :
- Periodical
- Accession number :
- 74313789
- Full Text :
- https://doi.org/10.1021/cen-09015-bus3