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Bringing Content Awareness to Web-Based IDTV Advertising.
- Source :
-
IEEE Transactions on Systems, Man & Cybernetics: Part C - Applications & Reviews . May2012, Vol. 42 Issue 3, p324-333. 10p. - Publication Year :
- 2012
-
Abstract
- In the new technological context of interactive digital (IDTV), traditional TV spots are expected to be replaced by interactive applications. In this paper, we propose a new TV advertising architecture inspired by the philosophy and business models of online advertising. Personalization and content awareness are the two mainstays of our approach that allow advertisers to have more efficient campaigns focused on a targeted audience. [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 10946977
- Volume :
- 42
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- IEEE Transactions on Systems, Man & Cybernetics: Part C - Applications & Reviews
- Publication Type :
- Academic Journal
- Accession number :
- 74406317
- Full Text :
- https://doi.org/10.1109/TSMCC.2011.2114344