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SOME TYPICAL USES OF CENSUS DATA IN BANK MARKETING RESEARCH.

Authors :
Perdue, Robert T.
Source :
Review of Public Data Use. Apr74, Vol. 2 Issue 2, p31. 6p.
Publication Year :
1974

Abstract

Focuses on uses of census data in bank marketing research. Use of the data in location analysis; Problems encountered in using census data; Market segmentation projects and census data.

Subjects

Subjects :
*BANK marketing
*CENSUS
*RESEARCH

Details

Language :
English
ISSN :
00922846
Volume :
2
Issue :
2
Database :
Academic Search Index
Journal :
Review of Public Data Use
Publication Type :
Academic Journal
Accession number :
7495997

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Authors Abstract Subjects Details