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Corporate Strategies for Frequent- Flier Programs.
- Source :
-
Transportation Journal (American Society of Transportation & Logistics Inc) . Fall92, Vol. 32 Issue 1, p38-50. 13p. - Publication Year :
- 1992
-
Abstract
- Focuses on a research conducted in the U.S. to determine the change in corporate attitudes towards the frequent flier programs of the U.S. airline industry. Basic targets of the frequent-flier programs; Questionnaires for the research; Similarity between the research findings of 1991 and 1986; Change in the attitudes of the corporate travel managers.
- Subjects :
- *AIRLINE industry
*FREQUENT flyer programs
Subjects
Details
- Language :
- English
- ISSN :
- 00411612
- Volume :
- 32
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Transportation Journal (American Society of Transportation & Logistics Inc)
- Publication Type :
- Academic Journal
- Accession number :
- 7697513