PROGRAMA CAPACITAÇÃO RURAL - SEBRAE/SP: METODOLOGIA, APLICAÇÃO E PESQUISA DE OPINIÃO COM OS PARTICIPANTES.

In the agricultural way, the activities of diffusion of technologies have the purpose to provide the producers with knowledge that can adapt, transform or maximize the found factors of production in the country properties, generally, with the purpose to improve the conditions of life of these people. In this direction, the SEBRAE/SP offers a program destined to the managemental qualification of agricultural producers that possesses differentiated methodology, bringing, as contribution to the agricultural sector, the professionalization in the management of the country properties. Thus, the objective of this work was to develop an explorative research on the "Programa Capacitação Rural"- SEBRAE/SP that it allowed to understand your methodology, the different forms of applications, and to estimate the opinion of participants about capacitating action. To this end, we used combinations of techniques for qualitative and quantitative analysis (multivariate analysis) from interviews with instructors of the program and questionnaires to participants. The results had indicated that the program deal directly with the change of behaviors, attitudes and personal values of its participants in search of the valuation of the agricultural producer, the biggest professionalism and the necessity of enterprise vision in the conduction of the farming activities. The opinion research to a large extent showed high levels of approval of the analyzed variables, with prominence for the boarded content in the program, the group activities and the level of satisfaction of the participants. [ABSTRACT FROM AUTHOR]