"Un momento y ya volvemos": un análisis de contenido de la publicidad infantil en la televisión chilena.

This paper reports the largest content analysis yet of television adverts targeted at children in Latin America. Findings show similar patterns to those previously reported from developed countries in terms of amount of advertising, depicted products and persuasive strategies. However, a relevant deficit is evidenced regarding the use of elements facilitating young viewers understanding of commercial messages. [ABSTRACT FROM AUTHOR]