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5 BRANDS MAKING FOURTH QUARTER SPENDS.

Authors :
Hampp, Andrew
Source :
Billboard. 8/18/2012, Vol. 124 Issue 28, p19-19. 1/6p.
Publication Year :
2012

Abstract

The article discusses music industry investments of brands during the fourth quarter of 2012 including the soft drink company Pepsi's investment in the television show "The X Factor," the hotel Hard Rock International's release of an album, and advertisements from automaker Toyota.

Subjects

Subjects :
*BRAND name products
*MARKETING
*MUSIC industry
*ECONOMICS

Details

Language :
English
ISSN :
00062510
Volume :
124
Issue :
28
Database :
Academic Search Index
Journal :
Billboard
Publication Type :
Periodical
Accession number :
79192666

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Authors Abstract Subjects Details