Back to Search
Start Over
Secure Incentives for Commercial Ad Dissemination in Vehicular Networks.
- Source :
-
IEEE Transactions on Vehicular Technology . Jul2012, Vol. 61 Issue 6, p2715-2728. 14p. - Publication Year :
- 2012
-
Abstract
- This paper introduces a promising application over vehicular ad hoc networks (VANETs), where advertisers use VANETs to disseminate their commercial ads via car-to-car communication, targeting a large number of potential customers inside cars. However, due to the noncooperative behavior of selfish or even malicious nodes in real-world scenarios, such a vehicular advertisement system cannot be realized unless proper incentives and security mechanisms are in place. This paper presents signature-seeking drive (SSD), which is a secure incentive framework that stimulates cooperative dissemination of advertising messages among vehicular users in a secure way. Unlike existing incentive systems, SSD does not rely on tamper-proof hardware or game-theoretic approaches but leverages a public key infrastructure to provide secure incentives for cooperative nodes. With a set of ad dissemination designs proposed, we demonstrate that our SSD is robust in both incentive and security perspectives. [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 00189545
- Volume :
- 61
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- IEEE Transactions on Vehicular Technology
- Publication Type :
- Academic Journal
- Accession number :
- 79466856
- Full Text :
- https://doi.org/10.1109/TVT.2012.2197031