LA PLANEACIÓN DE LA DEMANDA COMO REQUISITO PARA LA GESTIÓN DE LAS CADENAS DE SUMINISTRO EN LAS EMPRESAS EN COLOMBIA.

Supply management in enterprises is a vital strategy for productivity and market competitiveness. Logistics and supply chains should result in competitive advantages from the strategy. Supply chain management presents a starting point which is unavoidable if we are to create value, the anticipation and the anticipation comes first. The paper presents results of conclusive studies conducted by state where the need is strong evidence of a planning application in Colombian businesses. There is evidence that demand planning Colombian companies is necessary. Additionally, it presents an overview of the most important models used to manage demand and use forecasts for it. The purpose is to study how the models should be chosen depending on the behavior analyzed time series and the dynamics of different markets. [ABSTRACT FROM AUTHOR]