Cite
Advertising Effectiveness in Social Networking Sites: Social Ties, Expertise, and Product Type.
MLA
Chang, Klarissa T. T., et al. “Advertising Effectiveness in Social Networking Sites: Social Ties, Expertise, and Product Type.” IEEE Transactions on Engineering Management, vol. 59, no. 4, Nov. 2012, pp. 634–43. EBSCOhost, https://doi.org/10.1109/TEM.2011.2177665.
APA
Chang, K. T. T., Chen, W., & Tan, B. C. Y. (2012). Advertising Effectiveness in Social Networking Sites: Social Ties, Expertise, and Product Type. IEEE Transactions on Engineering Management, 59(4), 634–643. https://doi.org/10.1109/TEM.2011.2177665
Chicago
Chang, Klarissa T. T., Wen Chen, and Bernard C. Y. Tan. 2012. “Advertising Effectiveness in Social Networking Sites: Social Ties, Expertise, and Product Type.” IEEE Transactions on Engineering Management 59 (4): 634–43. doi:10.1109/TEM.2011.2177665.