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Negotiated self-authenticated experience and homeland travel loyalty: implications for relationship marketing.
- Source :
-
Anatolia: An International Journal of Tourism & Hospitality Research . Nov2012, Vol. 23 Issue 3, p429-436. 8p. 3 Charts. - Publication Year :
- 2012
-
Abstract
- This study examines the relationship between negotiated self-authenticated experiences on attitudinal and behavioural loyalty. A purposive sample of Indian diaspora, based in the USA, is examined. The results unpack need for a negotiated self-authenticated experience through engagement with the homeland's perceived objectively authentic settings and environments. Furthermore, its significant influence on attitudinal loyalty is unveiled. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 13032917
- Volume :
- 23
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Anatolia: An International Journal of Tourism & Hospitality Research
- Publication Type :
- Academic Journal
- Accession number :
- 83165781
- Full Text :
- https://doi.org/10.1080/13032917.2012.713864