Expand The Brand.

Authors :: Shipnuck, Alan
Source :: Sports Illustrated. 11/5/2012, Vol. 117 Issue 18, p72-81. 6p. 5 Color Photographs.
Publication Year :: 2012
Abstract: The article focuses on golfer Rory McIlroy. McIlroy's performance in both a tournament and an exhibition match against Tiger Woods in China in 2012 are discussed as examples of the fame and large sums of money he has received as he has become the world's top-ranked player. The complex nature of McIlroy's rivalry with Woods, in which the two men are relatively friendly despite their differing personalities, is examined. McIlroy's relationship with tennis player Caroline Wozniacki is discussed.