Analysis of factors that affect the product innovation in SMEs : Focusing on communication within the organization.

This paper is intended to make clear to weighing the factors related to the emergence of product innovation in small and medium-sized enterprises. Companies 5300 survey is composed of "collaboration with external resources" "attitude to work of the employee" management style "top management" "The strength of the company", as the factors considered and therefore, to be related to product innovation implemented, Inc. 891 valid responses were obtained. From regression analysis with survey data that, significantly, such as "collaboration with public research organizations" "Commitment to new business initiative of management" "research and development capabilities," technology as factors related to the emergence of innovation for SMEs coefficient paths were observed. Also, in order to validate the structure of the underlying factors in the organization of technology and research and development capabilities, analysis by structural equation model was carried out. As a result, t is the source of this "voluntary efforts to utilize the past experience of the employee" will support the technology and R & D capability has been markedly. In addition, the factors that support its status, it is the practice of active communication and management style in order to raise the morale of the employees has been estimated. [ABSTRACT FROM AUTHOR]