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German Ads Get More Daring, But Some Firms Aren't Pleased.

Authors :
Schoenfeld, Almut
Source :
Wall Street Journal - Eastern Edition. 11/22/2002, Vol. 240 Issue 103, pB6. 0p. 1 Black and White Photograph.
Publication Year :
2002

Abstract

Looks at the different approaches of Germans to advertising products.

Subjects

Subjects :
*ADVERTISING
*COMMUNICATION in marketing

Details

Language :
English
ISSN :
00999660
Volume :
240
Issue :
103
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
8581691

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Authors Abstract Subjects Details