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Sağlık Turizmi Açısından İç Anadolu Bölgesi'ndeki Kaplıca ve Termal Tesislerin Mevcut Yapısının ve Potansiyelinin Belirlenmesine Yönelik Bir Araştırma.
- Source :
-
Karamanoglu Mehmetbey University Journal of Social & Economic Research / Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si . Dec2013, Vol. 15 Issue 25, p25-35. 11p. - Publication Year :
- 2013
-
Abstract
- The study aims to determine how much ready the plants are for the health tourism, to determine their needs and to present alternative solutions. Therefore, the managers or the owners of spa, mineral springs and thermal plants which have taken permission from the Ministry of Health to operate in provinces of the Central Anatolian Region (Ankara, Nevşehir, Kırsehir, Sivas, Eskisehir, Konya, Kayseri, and Cankırı) have been questioned. Much more customer do not comes these plants from abroad and they are domestic market oriented. Facilities recommended developing marketing strategies to Turkish citizens living in Europe, the Middle East countries and the Turkish Republics. The plants need to be supported by the government financially, by the staff speaking foreign languages and by the health staff. Employment regulations of the health staff in spas need to be fastidiously put into practice. [ABSTRACT FROM AUTHOR]
- Subjects :
- *MEDICAL tourism
*DOMESTIC markets
*MARKETING strategy
Subjects
Details
- Language :
- Turkish
- ISSN :
- 21477833
- Volume :
- 15
- Issue :
- 25
- Database :
- Academic Search Index
- Journal :
- Karamanoglu Mehmetbey University Journal of Social & Economic Research / Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si
- Publication Type :
- Academic Journal
- Accession number :
- 85869018