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For App Makers, China is Untapped and Untamed.

Authors :
LESSIN, JESSICA E.
Source :
Wall Street Journal - Eastern Edition. 3/7/2013, Vol. 261 Issue 54, pB1-B4. 2p. 1 Color Photograph.
Publication Year :
2013

Abstract

The article discusses China's market for mobile-device applications (apps). U.S. app makers seeking to do business in China must cope with local competitors such as Tencent Holdings Ltd. and Sina Corp. that have a good understanding of Chinese consumers' tastes, as well as a strong consumer preference for free digital goods.

Subjects

Subjects :
*MOBILE apps
*APPLICATION software

Details

Language :
English
ISSN :
00999660
Volume :
261
Issue :
54
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
85908313