Why beer marketers don't spend much on Joe Six-Pack.

The article examines how brewers are spending less resources advertising subpremium beers in favor of more expensive products and brands. The advertising of low-end beers such as Natural Light, Busch Light, and Miller High Life are compared to more expensive campaigns for products such as Bud Light Platinum from Anheuser-Busch InBev and Redd's Apple Ale from MillerCoors. Consumer preferences and willingness to try more craft beers, cocktails, and malt beverages are also discussed.