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Yahoo Pursues Bigger Role On iPhone.

Authors :
EFRATI, AMIR
LESSIN, JESSICA E.
Source :
Wall Street Journal - Eastern Edition. 4/10/2013, Vol. 261 Issue 83, pB1-B1. 1/6p. 1 Color Photograph.
Publication Year :
2013

Abstract

The article examines business discussions between Internet corporation Yahoo Inc. and consumer electronics manufacturer Apple Inc. regarding the promotion of Yahoo's software applications and news services on Apple's iPhone smartphones. Information is provided on the use of Yahoo's data for Apple's Siri program as well as how the discussions reflect Yahoo Chief Executive Marissa Mayer's attempts to increase Yahoo's mobile device presence.

Details

Language :
English
ISSN :
00999660
Volume :
261
Issue :
83
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
86856489