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Paper Mate Redrawing Brand Image.

Authors :
Hein, Kenneth
Source :
Brandweek. 11/11/2002, Vol. 43 Issue 41, p6. 1/4p.
Publication Year :
2002

Abstract

Presents information on the packaging and advertisements of Paper Mate in the U.S. as of November 11, 2002. Details of the launching of the Pendulum campaign; Television advertisement of the product; Value of the campaign.

Subjects

Subjects :
*TELEVISION advertising
*MARKETING

Details

Language :
English
ISSN :
10644318
Volume :
43
Issue :
41
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
8719310

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Authors Abstract Subjects Details