Los sitios Web de las cooperativas agroalimentarias. Antecedentes y consecuencias de su adopción.

Currently, agro-food cooperatives have not been making widespread use of websites despite the potential benefits of their successful integration and management. The advantages that websites offer include ease and reliability in processing orders, the increased quality of the services offered and improving relations with their stakeholders. In this context, the objective of this paper is to explore the level of website use among agrifood cooperatives, examining the history behind their adoption and the consequences of their implementation. For this purpose, it proposes a theoretical framework to identify these factors and reports on an empirical study of information obtained from a survey of Spanish agri-food cooperatives. The results of the study indicate that the adoption of websites is favoured by the site not being perceived as complex and by the managers having more training, among other factors. In view of these findings, it is suggested that it is important to make a more advanced use of the service, relating it correctly to the achievement of the company's objectives, in order to increase the adoption and extent of website use. [ABSTRACT FROM AUTHOR]