Helping Brands Find Their Muse.

The article discusses marketing agency GMR Marketing, founded by Gary Reynolds, and efforts to establish full-service marketing in the music industry with a focus on original content and publishing. Topics include factors contributing to a disconnect between brand name products and the music industry, GMR's National Football League (NFL) music marketing campaign, and GMR's work on confectionery company Hershey's multiple-brand music campaign for its Twizzlers and Jolly Rancher products.