Posibilităţi de eficientizare a activităţii de promovare a bibliotecii.

Effective promotion of libraries, of the information, resources, services, and events is highly important in order to attract the library users and non-users. Libraries, not only in Romania, still have major drawbacks in this regard. The Internet and web tools provide multiple opportunities for promotion, and, with the rapidly expanding virtual community, virtual communication has become easier, so librarians only have to learn how to make these opportunities available to the library. Moreover, the Internet offers many possibilities to improve the image of libraries and librarians in the community and to deliver quality service. Implementing new services based on technologies requires some time and preparation, but the inherent difficulties encountered at the beginning pay off later due to users' satisfaction and appreciation. An example is provided in the article by David Lee King, published in 2011 in American Libraries, which Vera Osoianu brings into question. This article presents the relation between libraries and the social network Facebook (FB). The author concludes that the use of FB in the library activity has increased and using FB to communicate with community members has become more important and easier. Encouraged by these results, David Lee King also developed a set of Guidelines on the FB Posts. The library community thus learns how to promote libraries and the results of the librarians' activity, how to communicate, search for information online, provide promptness, quantity and even quality when they know how to select and evaluate information. [ABSTRACT FROM AUTHOR]