When a Story is More Than a Paper.

The article discusses the form of storytelling known as transmedia. According to Henry Jenkins, professor of communication arts at the University of Southern California, transmedia is a process where integral elements of a fiction get systematically dispersed across many delivery channels for the purpose of creating a unified and coordinated entertainment experience. The author notes that one of the earliest and most successful examples of transmedia is "The Blair Witch Project" in which the producers created a website containing things such as police reports and interviews with the students' parents.