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Oracle Marketing: Killer Ads.
- Source :
-
IEEE Annals of the History of Computing . Apr2013, Vol. 35 Issue 2, p24-30. 7p. - Publication Year :
- 2013
-
Abstract
- Rick Bennett was Oracle's one-man ad agency from 1984 to 1990 as it grew from $15 million to $1 billion in sales. Bennett chronicles the company's approach to advertising, some of its more successful and controversial ads, and his experiences working personally with Larry Ellison. [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 10586180
- Volume :
- 35
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- IEEE Annals of the History of Computing
- Publication Type :
- Academic Journal
- Accession number :
- 89267492
- Full Text :
- https://doi.org/10.1109/MAHC.2013.22