Consistently inconsistent: The role of certainty, acceptability and scale in choice.

Authors :: Beck, Matthew J.
Rose, John M.
Hensher, David A.
Source :: Transportation Research Part E: Logistics & Transportation Review. Sep2013, Vol. 56, p81-93. 13p.
Publication Year :: 2013
Abstract: Highlights: [•] We examine certainty of choices with respect to automobiles. [•] There is a high degree of idiosyncratic error in the choice of vehicles. [•] Certainty about choices is a key determinant of idiosyncratic error. [•] Method used to account for response certainty significantly effects results. [•] More rigorous investigation of response certainty calibration is required. [Copyright &y& Elsevier]

Subjects :: *CONSUMER preferences
*AUTOMOBILES
*ECONOMETRICS
*CONSUMER behavior
*MATHEMATICAL models

Language :: English
ISSN :: 13665545
Volume :: 56
Database :: Academic Search Index
Journal :: Transportation Research Part E: Logistics & Transportation Review
Publication Type :: Academic Journal
Accession number :: 89342855
Full Text :: https://doi.org/10.1016/j.tre.2013.05.001

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