Rapid ethnographic assessment for cultural mapping.

Highlights: [⬢] Online accounts of behavior rapidly analyzed via semi-automated text coding. [⬢] Human-generated content dictionaries improve accuracy of text analysis. [⬢] Human-generated content dictionaries can code for more terms than human coders. [⬢] Network statistics quantify relationships among coded words. [⬢] Automated approaches may have errors in word-sense disambiguation. [Copyright &y& Elsevier]