Mustaches and Masculine Codes in Early Twentieth-Century America.

The article discusses masculinity, masculine codes, and facial hair, particularly mustaches, in the U.S. during the early 20th century. It discusses the social role of mustaches in U.S. politics and the entertainment industry, the decline of popularity of facial hair at the beginning of the 20th century, and the significance of the advertising of shaving products. The article also discusses the importance that U.S. employers placed on clean-shaven men, the idealization of youth and the appearance of youth, and the mustache as a symbol of manliness in popular culture. It discusses the public perception of the facial hair of U.S. actor Clark Gable and U.S. politician Thomas E. Dewey, particularly the social aspects of Dewey's campaign for the U.S. presidency in 1948.