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AGENCIES.

Authors :
PATHAK, SHAREEN
Source :
Advertising Age. 8/19/2013, Vol. 84 Issue 29, Following pS22-S22. 1p.
Publication Year :
2013

Abstract

The article considers the award given public service advertising campaign created by the Philippines advertising agency DM9JaimeSyfu in which textbooks for school children were converted into text messages allowing the messages to be a form of electronic book read by cell phones.

Subjects

Subjects :
*ADVERTISING campaigns
*MOBILE learning
*AWARDS

Details

Language :
English
ISSN :
00018899
Volume :
84
Issue :
29
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
89931415

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