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Exploring Koreans’ smartphone usage: An integrated model of the technology acceptance model and uses and gratifications theory.
- Source :
-
Computers in Human Behavior . Nov2013, Vol. 29 Issue 6, p2512-2518. 7p. - Publication Year :
- 2013
-
Abstract
- Highlights: [•] An integrated model of U&G approach and TAM proved its usefulness in this study. [•] MR and MI had positive effects on PEOU and PU in the context of smartphones. [•] The smartphone use is affected relatively more by MI than by MR. [Copyright &y& Elsevier]
- Subjects :
- *CONCEPTUAL structures
*KOREANS
*PSYCHOLOGY
*WIRELESS communications
*THEORY
Subjects
Details
- Language :
- English
- ISSN :
- 07475632
- Volume :
- 29
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- Computers in Human Behavior
- Publication Type :
- Academic Journal
- Accession number :
- 90093439
- Full Text :
- https://doi.org/10.1016/j.chb.2013.06.002