Incorporating the influence of latent modal preferences on travel mode choice behavior.

Highlights: [•] Operationalizes the construct of modality styles, or behavioral predispositions towards different travel modes within the framework used by traditional travel demand models. [•] Synthesizes recent advances in discrete choice analysis in the fields of taste heterogeneity, choice set generation, and simultaneous choice models. [•] Applies the framework to six-week travel diary data from Karlsruhe, Germany. [•] Results indicate the presence of auto-oriented individuals who display a strong bias for using the automobile and multimodal individuals who exhibit variation in their modal preferences. [•] Multimodal behavior is further distinguished by those who appear to be sensitive to travel times and those who appear to be insensitive. [Copyright &y& Elsevier]