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Marketing Research as a Tool for Finding Library Users' Needs and Demands: Application of Three Party Theory.
- Source :
-
Library Philosophy & Practice . Jan2009, p1-7. 7p. - Publication Year :
- 2009
-
Abstract
- The article presents a study on aspects of marketing research as a tool for finding library users' needs and demands. The study provides suggestions on how to prepare a detailed marketing plan. It suggests the importance of reference and information services for researchers to further research and development in their countries.
Details
- Language :
- English
- ISSN :
- 15220222
- Database :
- Academic Search Index
- Journal :
- Library Philosophy & Practice
- Publication Type :
- Academic Journal
- Accession number :
- 90206762