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DZIESIĘĆ NOWYCH TRENDÓW KONSUMENCKICH W 2011R.: PERSPEKTYWA AMERYKAŃSKA.
- Source :
-
Studia i Materialy Polskiego Stowarzyszenia Zarzadzania Wiedza / Studies & Proceedings Polish Association for Knowledge Management . 2011, Issue 51, p191-205. 15p. - Publication Year :
- 2011
-
Abstract
- In the paper ten new consumer trends for 2011 diagnosed by analysts of the American marketing think tank JWT are presented. The author puts them in a broader context of social and economic changes accompanied by a spectacular development of information and communication technologies. [ABSTRACT FROM AUTHOR]
- Subjects :
- *ECONOMIC trends
*SOCIAL change
*SOCIOECONOMICS
*MARKETING
Subjects
Details
- Language :
- Polish
- ISSN :
- 1732324X
- Issue :
- 51
- Database :
- Academic Search Index
- Journal :
- Studia i Materialy Polskiego Stowarzyszenia Zarzadzania Wiedza / Studies & Proceedings Polish Association for Knowledge Management
- Publication Type :
- Academic Journal
- Accession number :
- 90219769