As estratégias 'para o seu filho ler': estudo do contrato de leitura da seção infantil da Zero Hora.

This work investigates the relation established by journalism - through a reading contract - with its readers, specifically with the reader of the section Para o seu filho ler (For your child to read) in newspaper Zero Hora, from the state of Rio Grande do Sul, in Brazil. For the analysis, we choose the guidance of third generation semiology (Verón, 2004), in which we have selected enunciations of the section from a corpus of 111 samples. It is conceived that the process of mediatization structure social practices and affects the logical operation of the other fields (Fausto Neto, 2007). The section enunciates to a specific reader and is also responsible for the prominence or the silencing of certain themes. Zero Hora establishes unique ways to tell parents and children what they should and can read [ABSTRACT FROM AUTHOR]