KODAK STREAM INKJET TECHNOLOGY HELPS NEWS UK INCREASE READER ENGAGEMENT AND BOOST THE VALUE OF PRINTED NEWSPAPERS.

The article focuses on the Kodak Prosper S30 Imprinting System from Eastman Kodak Co. used by British newspaper publisher News UK for its offset presses at its three print sites in Great Britain. It says that the system allows readers to collect special codes printed on papers for a month access to the digital content of "The Sun." Will Mansfield, director of marketing for Inkjet Printing Solutions at Kodak, says that the company is helping publishers to change their model into digital content.