Los Angeles County PL Conducts $600,000 PR Drive.

Announces that the Los Angeles Public Library (LAPL) is conducting an organized marketing campaign to increase library use and numbers of cardholders. Discussion of the strategy and theme of the campaign, "The Best Things in Life Are Still Free"; Way that library automation created the need for all library cards to be reissued to library users; Customer service survey which was conducted by the library, and which found that some who did not use the library were not aware of library services; Details of library finance at the LAPL.