What can we learn from advertisements of logistics firms on YouTube? A cross cultural perspective.

Authors :: Wu, Yen-Chun Jim
Lirn, Taih-cherng
Dong, Tse-Ping
Source :: Computers in Human Behavior. Jan2014, Vol. 30, p542-549. 8p.
Publication Year :: 2014
Abstract: Highlights: [•] This study aims to investigate the correlation between the ads on YouTube with firm’s performance. [•] Both popularity and effective ad characteristics related positively to sales. [•] Firms are advised to note the massive potential for free advertising such platforms can provide. [Copyright &y& Elsevier]

Subjects :: *ADVERTISING
*SALES personnel
*SOCIAL media
BUSINESS & economics

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