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What can we learn from advertisements of logistics firms on YouTube? A cross cultural perspective.
- Source :
-
Computers in Human Behavior . Jan2014, Vol. 30, p542-549. 8p. - Publication Year :
- 2014
-
Abstract
- Highlights: [•] This study aims to investigate the correlation between the ads on YouTube with firm’s performance. [•] Both popularity and effective ad characteristics related positively to sales. [•] Firms are advised to note the massive potential for free advertising such platforms can provide. [Copyright &y& Elsevier]
- Subjects :
- *ADVERTISING
*SALES personnel
*SOCIAL media
BUSINESS & economics
Subjects
Details
- Language :
- English
- ISSN :
- 07475632
- Volume :
- 30
- Database :
- Academic Search Index
- Journal :
- Computers in Human Behavior
- Publication Type :
- Academic Journal
- Accession number :
- 92513844
- Full Text :
- https://doi.org/10.1016/j.chb.2013.06.037