Back to Search
Start Over
Attitudes Toward Advertising: A Comparative Study of Consumers in China, Taiwan, South Korea and the United States.
- Source :
-
Journal of International Consumer Marketing . 2003, Vol. 15 Issue 2, p5. 20p. 1 Chart. - Publication Year :
- 2003
-
Abstract
- Presents a comparative study of consumer attitudes toward advertising in China, Taiwan, South Korea and the United States. Overview of the advertising industry in the Asian region; Account of related studies; Issues to consider for marketers and cross-cultural researchers.
- Subjects :
- *CONSUMER attitudes
*ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 08961530
- Volume :
- 15
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Journal of International Consumer Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 9272484
- Full Text :
- https://doi.org/10.1300/J046v15n02_02