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Media Portal of Alcohol Usage: The Korean Experience.

Authors :
Hae-Young Bang
Sanchez, Peter M.
Source :
Journal of International Consumer Marketing. 2003, Vol. 15 Issue 2, p63. 22p. 7 Charts.
Publication Year :
2003

Abstract

Investigates the ways in which Korean television programming portrays alcohol usage and the potential linkages to alcohol abuse in the country. Literature review of alcohol abuse and alcohol-related activities; Alcohol consumption patterns that television programs provide to its viewers; Consequences of drinking incidents.

Subjects

Subjects :
*TELEVISION programs
*ALCOHOL drinking
*ALCOHOLISM
*ADVERTISING

Details

Language :
English
ISSN :
08961530
Volume :
15
Issue :
2
Database :
Academic Search Index
Journal :
Journal of International Consumer Marketing
Publication Type :
Academic Journal
Accession number :
9272487
Full Text :
https://doi.org/10.1300/J046v15n02_05
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