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`Not in my office you don't'!

Authors :
Wells, Melanie
Cuneo, Alice Z.
Source :
Advertising Age. 9/13/1993, Vol. 64 Issue 38, Technology in the ad... pS-10-S-10. 7/8p. 3 Black and White Photographs.
Publication Year :
1993

Abstract

The article reports on advertising agency executives who effectively evade participation in the trend toward computerization in their workplace. Goodby Berlin and Silverstein co-creative director Rich Silverstein admits that he is computer illiterate. Deutsch/Dworin executive vice president-creative director Donny Deutsch admits that he is frightened of computers.

Details

Language :
English
ISSN :
00018899
Volume :
64
Issue :
38
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
9312092863