Effects of a short-term mass-media campaign against smoking.

The article discusses the results of a study that examined the effectiveness of "Tips from Former Smokers" (Tips), a national antismoking campaign funded by the U.S. Centers for Disease Control and Prevention. It references a research by Timothy McAfee and colleagues, published in the journal "The Lancet." The study of showed that over 100,000 smokers become sustained quitters because of the public-health education programme.