Comunicación de instituciones científicas en entornos web: una experiencia en producción.

Communication processes that unfold in web environments have been increasingly naturalized in everyday life enabling new possibilities of circulation, production and appropriation of scientific contents. In this context of sociotechnological conditions that facilitate the construction of scenarios for dialogue between the scientific world and society, science and technology institutions are using web communication devices with various objectives and strategies. This paper explores the immersion of scientific institutions in the web and the communication uses of its institutional websites, which can be conceived as platforms for contents distribution, and in turn, can become scenarios of relatively horizontal communication exchanges. We present a reflective story on the experience of production for the new website of the National Institute of Agricultural Technology of Argentina (INTA), including a description of the processes of content management, the competences and roles of the institutional actors involved, and the actions performed in each instance. Finally, based on the definition of criteria and categories for observing an institutional website, we make an analytic review of the INTA website in order to identify their strengths and propose actions that can help it become a genuine media for social communication and collective construction of knowledge. [ABSTRACT FROM AUTHOR]