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Fashion goes on a roll.

Source :
Communication World. May2013, Vol. 30 Issue 2, p29-31. 3p.
Publication Year :
2013

Abstract

The article discusses the White Cashmere Collection: Fashion with Compassion (WCC:FWC) campaign organized by Strategic Objectives, a public relations (PR) agency in Toronto, Ontario. It states that the fashion show uses the country's best-selling bathroom tissue with an aim of promoting the tissue company Cashmere and raising money for the benefit of Canadian Breast Cancer Foundation. Also mentioned are the hiring of top five models, Cashmere Facebook Page, and attendees in the fashion show.

Details

Language :
English
ISSN :
07447612
Volume :
30
Issue :
2
Database :
Academic Search Index
Journal :
Communication World
Publication Type :
Periodical
Accession number :
93672579