A forma como o balanço patrimonial é apresentado altera a percepção do usuário externo quanto à interpretação do conteúdo informacional? Uma investigação no contexto brasileiro e cabo-verdiano.

This study seeks to investigate whether the way the balance sheet is presented alters the perception of Brazilian and Cape-Verdean academicians when it comes to the understanding of informational content for decision making. An experiment was carried out with different balance sheet formats: one which was adapted according to the Brazilian format, and the other was European. 152 questionnaires were administered to academicians from Universidade Federal do Rio Grande do Norte and other 64 were administered to academicians from Universidade do Cabo Verde. Descriptives and analysis of variance suggest the occurrence of framing effect. In addition, the statistical findings show that the subordination to the format can influence understanding on informational content, and the way that the statements are presented can influence the user's interpretation. [ABSTRACT FROM AUTHOR]