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Papers jostle for space on the info superhighway.

Authors :
Fisher, Christy
Source :
Advertising Age. 4/25/1994, Vol. 65 Issue 18, SPECIAL REPORT: NEWSPAPERS p35-41. 2p. 2 Color Photographs.
Publication Year :
1994

Abstract

Reports on newspaper industry's venture into information superhighway. Factors that influence the publishers to venture into information superhighway; `Atlanta Journal-Constitution's partnership with online company Prodigy for Access Atlanta service; `Los Angeles Times' advertiser-supported audiotex information service and automotive classified advertisement by television.

Details

Language :
English
ISSN :
00018899
Volume :
65
Issue :
18
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
9406092375