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P&G tosses summit at Scottissue.

Authors :
Weisz, Pam
Source :
Brandweek. 5/9/94, Vol. 35 Issue 19, p4. 1/4p.
Publication Year :
1994

Abstract

Reports on Procter & Gamble's launching of advertising support for its bathroom tissue brand Summit to compete with Scott Paper's Scottissue single roll brand in the Northeast market. Television spots; `Buy three, get one free' offers; Mail-in refund offers; Pricing.

Subjects

Subjects :
*TISSUE paper
*MARKETING

Details

Language :
English
ISSN :
10644318
Volume :
35
Issue :
19
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
9406280474

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