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Targeted discounts scrap paper coupons.
- Source :
-
Advertising Age . 6/13/1994, Vol. 65 Issue 25, p40-40. 1/2p. 1 Color Photograph. - Publication Year :
- 1994
-
Abstract
- The article reports on the launch of the first electronic paperless coupon system to offer manufacturer discounts based on a shopper's buying habits in 12 Mega Marts Inc. grocery stores in the Milwaukee, Wisconsin area on June 6, 1994. The stores offer at least 36 manufacturer discounts through a list printed for shoppers by a kiosk. The store system utilizes a computer program that registers the bar code on the shopper's Advantage VIP membership card at the kiosk, which searches a database for previous purchases.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 65
- Issue :
- 25
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9407181442