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Japanese papers report drop in advertising.

Authors :
Kerwin, Ann Marie
Source :
Editor & Publisher. 7/31/93, Vol. 126 Issue 31, p24. 1/8p.
Publication Year :
1993

Abstract

Presents the results of a survey on Japan's newspaper advertising expenditures in 1992 conducted by Dentsu Incorporated. Analysis on the slowdown of the Japanese economy; Private sector performance; Consumer demand; Comparison with 1991 figures.

Subjects

Subjects :
*NEWSPAPER advertising
*STATISTICS

Details

Language :
English
ISSN :
0013094X
Volume :
126
Issue :
31
Database :
Academic Search Index
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
9411092770

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Authors Abstract Subjects Details