VALUE PROPOSITION IN THE CLEANING AISLE.

The article focuses on the materials provided by chemical companies for making budget-priced detergents in the U.S. as of January 2014. Topics discussed include the consumer products firm Procter & Gamble Co. to release the Tide Simply Clean and Fresh detergent, decrease in buying of premium detergents by U.S. consumers and decrease in sales of the Tide liquid detergents. Other topics discussed include the Purex line of laundry detergents from Henkel AG & Co. KGaA.