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Grocery mergers add pressure to bolster brands.
- Source :
-
Advertising Age . 8/10/1998, Vol. 69 Issue 32, p1-27. 3p. 1 Chart. - Publication Year :
- 1998
-
Abstract
- Reports that marketers hoping to maintain a place among the $426 million in products in grocery stores in the United States in 1998 must bolster brand names. Effect the merger of Albertson's and American Stores Co. will have on the supermarket industry; Statistics on the merger; Comments.
- Subjects :
- *BRAND name products
*MERGERS & acquisitions
*GROCERY industry
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 69
- Issue :
- 32
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 942831